If you want your Vancouver business to show up when customers search, you need an SEO partner that understands local search, technical optimization, and measurable growth. A strong SEO company Vancouver will improve your visibility, drive qualified traffic, and deliver clear metrics so you can see real return on your investment.
This article walks through the services Vancouver SEO firms typically offer — from local and technical SEO to content and paid search — and shows how to evaluate agencies based on experience, transparency, and results. Expect practical guidance so you can choose a partner that fits your goals, budget, and industry.
SEO Company Vancouver Services
You will get focused local visibility, technical fixes that improve crawlability, targeted on-page changes for conversions, and a content plan that builds authority and attracts qualified traffic. Each service area includes measurable tasks and recommended deliverables tailored to your business and market.
Local SEO Strategies
You receive a prioritized local plan to improve presence in Google Maps and local search results. That starts with a complete Google Business Profile audit: correct NAP (name, address, phone), primary and secondary categories, business hours, and service-area settings.
Citation cleanup and targeted local directory listings follow, focusing on high-authority Vancouver and British Columbia sources. Consistent citations reduce duplicate signals and support ranking for neighborhood queries.
Review generation and reputation management are part of the program. You’ll get templates and workflows to collect reviews, respond professionally, and flag fake or harmful feedback for removal.
Finally, local keyword mapping aligns landing pages with neighborhood and intent-specific phrases, plus schema markup (LocalBusiness, Service) to increase the chance of rich results.
Technical SEO Assessment
You get a full-site technical audit that surfaces issues blocking search engine indexing and user experience. The audit covers crawlability (robots.txt, XML sitemap), index status, canonicalization, and hreflang if your site targets multiple languages or regions.
Page speed analysis includes lab and field metrics (Core Web Vitals), prioritized fixes (image compression, server response time, critical CSS), and measurable targets to lower LCP and CLS.
Site architecture and internal linking receive attention to distribute authority to service pages and conversion pages. You’ll also get checks for structured data implementation, HTTPS coverage, mobile rendering problems, and error pages (4xx/5xx) with remediation steps.
Deliverables typically include an issues tracker, severity levels, recommended code snippets, and verification after fixes.
On-Page Optimization
On-page work focuses on aligning each page with search intent and improving conversion signals. That begins with title tags, meta descriptions, and H1/H2 structure optimized for target keywords and click-through-rate improvements.
You’ll receive keyword-targeted content outlines for priority pages, explicit calls-to-action, and layout recommendations to reduce bounce and improve time on page.
Technical on-page items are part of the scope: image alt text, URL slugs, canonical tags, and schema (Product, Service, FAQ) where appropriate. A/B testing suggestions help validate headings, CTAs, and forms to lift lead generation.
Deliverables include optimized page templates, before/after meta updates, and a prioritized rollout plan for the highest-impact pages.
Content Marketing Solutions
Content strategy focuses on topics that attract Vancouver searchers and convert them into leads. You’ll get a keyword opportunity map that combines local intent (e.g., “Vancouver SEO consultant”) with commercial intent pages and informational blog targets.
Content types include optimized service pages, localized blog posts, city/neighborhood landing pages, and resource guides that answer common buyer questions.
Content production follows documented briefs with target keywords, word counts, internal link targets, and structured data recommendations. Promotion includes outreach for backlinks from local publications, industry directories, and partner sites to build topical authority.
Reporting measures organic traffic, keyword rankings, leads attributed to content, and link acquisition, with a quarterly roadmap for content creation and amplification.
Choosing the Right SEO Company in Vancouver
Focus on measurable experience, real client outcomes, and clear communication. Prioritize agencies that match your industry, provide documented case studies, and commit to regular, understandable reporting.
Evaluating Experience and Expertise
Look for agencies with specific Vancouver-market experience and a track record in your industry. Verify years of SEO practice, types of clients served (local retailers, professional services, SaaS), and whether they handle both technical SEO and content strategy.
Ask about technical audits they’ve performed: site architecture fixes, page speed improvements, and schema markup implementations. Those details indicate hands-on capability rather than marketing fluff.
Check team composition and certifications. Confirm there are dedicated specialists for on-page SEO, link acquisition, and analytics. Request examples of keyword research tied to local intent (e.g., “Vancouver HVAC repair near me”) to ensure they understand local search behavior.
Client Success Stories
Request case studies that include baseline metrics and specific outcomes. Good case studies list starting organic traffic, targeted keywords, timeframe, and resulting traffic or revenue changes.
Prefer examples where the agency improved local visibility: Google Business Profile optimizations, localized content, and citation cleanup that lifted map-pack rankings.
Look for attribution clarity. Ask how they measured conversions — form fills, calls, or bookings — and whether they used tools like GA4, Search Console, or call-tracking. Confirm any client references and follow up with direct questions about responsiveness, scope changes, and contract flexibility.
Transparent Reporting and Communication
Require a sample monthly report before signing. It should include ranked keywords with movement, organic traffic trends, conversion metrics, and work completed versus planned tasks.
Reports must tie activity to outcomes; avoid agencies that send only vanity metrics like impressions without context.
Agree on communication cadence and channels up front. Set expectations for weekly or biweekly check-ins, a single point of contact, and access to shared dashboards (Data Studio or Looker Studio). Insist on clear scopes, documented deliverables, and advance notice for strategy changes to avoid surprises.
